NIVF - National Independent Venue Foundation Rebrand Launched

The National Independent Venue Association (NIVA) and National Independent Venue Foundation (NIVF) are committed to equity in their support and advocacy for independent venues, and seek to create and encourage opportunities for venues, promoters, and festivals owned, operated, and staffed by people of color, women, non-binary, LGBTQ+, veterans, and people with disabilities. NIVA is committed to creating and upholding a safe space for its members where respectful conversations around diversity, equity, inclusion and accessibility can continue to happen. NIVA and NIVF make an ongoing commitment to prioritize DEI initiatives and learn more about best practices and approaches to DEI in the live performance industry, and to provide resources and professional development opportunities to support NIVA’s members in doing the same for their individual businesses.

Working with the fantastic board of NIVF and the staff at NIVA, the fall of 2022 was dedicated to a new rebranding campaign with NIVF. Focusing on humanizing the foundation. We did this with a new logo, color palate, website, brand strategy meetings and focusing on design that would show explanation of the organization.